Similar to the well-known concept of ‘spot the difference,’ the Hylink team took this idea a step further by embedding a storytelling element to an engaging H5 game that educated Chinese users about U.S. destinations in a fun, playful manner.
Discover Your Perfect US Traveler Style (我的玩「美」旅行Style)
The game consists of eight rounds, each featuring one U.S. destination. Users collect items throughout their journey and store it in personalized luggage.
Once the user completes the game, they are assigned a particular ‘traveler type’ or persona, each of which is linked to a WeChat article which includes a recommended U.S. travel itinerary.